Parkland city officials will further discuss a proposal to install more entrance signs in the city, including one that will celebrate the achievements of its schools. The city currently has only one.
At a recent workshop, officials considered a proposal to add a sign on University Drive north of the Sawgrass Expressway that would carry multiple messages below the city seal. The signs would primarily highlight the achievements of students studying in Parkland schools. Commissioner Dave Rosenof was in favor of the city going ahead with the idea, but he did not get much support from others on the commission.
Sports coaches in city schools and band directors would love the city to install such a sign, Rosenof said. “This is to bring attention to our schools. This is about making the schools feel they are a part of our town.”
Rosenof said a coach who was in North Carolina had told him that such interchangeable signs are common there. “They keep it up for a year, and at the end of the year, the students themselves get the plaque. If we have an interchangeable sign that celebrates the accomplishments of our schools, University Drive makes sense.”
Staff presented two options for officials to consider, each with panels for changeable vinyl copy. While the sandblasted redwood sign design would cost $4,700 per sign, the price tag on the aluminum changeable word bar system is $5,000. Each sign would incur additional costs for landscaping ($3,000) and solar lighting ($5,000). The annual maintenance cost is expected to be $500.
“I am in favor of moving forward with entrance signs that are uniform,” Vice Mayor Mark Weissman said. “We have access to [Broward Sheriff’s Office’s electronic] signboards. We can move it around the city and use it to congratulate our bands or our teams. We should have uniform signage in the city.”
Rosenof disagreed. “I hate those portable signs. It is so not Parkland.”
“I like the idea of honoring people,”‘ Mayor Michael Udine said. “This sign is not something everyone is going to see. If we need to have that sign, it should be in the city hall complex area. Let us discuss this in the strategic plan.”
The city needs more entrance signs, Commissioner Jared Moskowitz said. “The city has just one sign and that is in the eastern side of the town. The city has developed a lot since then. We need more signs and those can be paid by developers in the wedge.”